Heartland Cultural Alliance, Inc. (HCA) is designated by the State of Florida as the Local Arts Agency (LAA) incorporated in 2001 advocating for all arts and cultural activities in Highlands County. HCA is dedicated to the enrichment of citizens through the arts, cultures, cultural and heritage tourism, humanities, historic preservation, education and area museums.

Our Goals


arts organizations, artists, galleries and arts educators

with one another, with local audiences, and with tourist-related businesses


for art and culture and art education in our schools, for funding for art and culture 


resources with art organizations, galleries and artists, information and opportunities from the state and other sources