Board of Directors
Robert Flores PhD.
To serve as a catalyst for our community and cultural development in Highlands County. To serve as a collective voice and advocate for the arts and cultural organizations in the community.
To make the art and cultural affairs a part of every citizen's life and thereby enrich our community.
The Heartland Cultural Alliance ( HCA ) is a 501(c)(3) not-for-profit organization dedicated to promoting art and culture in Highlands County. HCA is recognized by the State of Florida and county government as the Local Arts Agency designated to collect and distribute funding to local art and culture organizations.
The organization serves to educate the public of the importance of the art and culture industry for business growth, academic achievement, health care and quality of life. It is comprised of a spectrum of arts - theater, dance, music and art education organizations, as well as individual artists, writers, designers, therapists, galleries, health care institutions, and business leaders.
Heartland Cultural Alliance believes that in supporting arts and culture the community as a whole benefits.
HEARTLAND CULTURAL ALLIANCE
HCA was incorporated in 2001 as a not-for-profit corporation
HCA is a tax exempt 501(c)(3) organization under IRS code
HCA is the Local Arts Agency for Highlands County, designated as such by the Highlands County Board of County Commissioners
HCA is a member of the Florida Association of Local Art Agencies
HCA is an umbrella and advocacy organization for artists, arts and cultural organizations in Highlands County
HCA is the custodial organization for funds generated by the sales of the "Florida-State of the Art" specialty license plates in Highlands County
WHAT WE DO
Educate the public, government and business communities about the economic and social importance of arts and culture (A&C)
Act as a voice for the A&C community
Act as an advocate for the interests of the A&C community
Function as the representative for the A&C community
Promote A&C organizations of Highlands County
Act as an agent to re-grant funds from state license plate sales
Raise funds to support & grow the A&C community
Generate grants for re-granting to the A&C community
Create opportunities for our members
Keep members up-to-date on what is happening relative to A&C activities
Provide networking opportunities
Showcase the A&C of Highlands County
The Heartland Cultural Alliance defines cultural organization as one whose primary focus is the production, presentation, instruction and/or direct support of performing, visual, literary or media arts, or history and heritage for the enrichment of the residents and visitors within Highlands County.